POWER SHIFT – About

The 7 points for the “Power Shift” electricity

Power Shift is a campaign that seeks to shift both the corporate power and the electric power in our current society in the hopes of becoming a renewable energy based on the society in the future.

In 2016, electricity retailing was completely fully liberalized in Japan, allowing Japanese households to choose which power company to buy their electricity from. Since then, electric companies aiming to utilize renewable energy have appeared one after the other in various regions.

While gathering and delivering widely spread public opinion such as “I want to choose electricity from renewable energy that was made by citizens and communities” to the government, we will also communicate these needs to the electric power companies.

Everyone needs electricity.

What kind of electricity company will you pay bills to every month?

In this campaign, we will advance “Power Shift” in businesses, offices and public buildings as well as ordinary households.

The Power Shift is a campaign in which anyone who agrees to its mission can participate, whether it is individual or through various citizens’ groups and its network.

Power Shift campaign encourages companiesfirms  providing renewable energy. We communicate with the companies to check if they meet the 7 points listed, and then present them to the public.

  1. Follow the conception of a “shift towards a society using sustainable and renewable energy”
  2. Disclose information about the power supply configuration and others

 Discloses information such as power supply configuration and the environmental burden in an easily understandable manner to consumers. They upload the composition of the electricity used during the past year and the foreseen planning for the current year on their website.

  1. Manage their power supply through renewable energy

 Procures its energy primarily from renewable energy power generation facilities (including FIT). Even if they do not have completely switched to this kind energy for the time being, firms that clearly have plans or a vision to increase them.

  1. The renewable energy’s supply should be sustainable

This energy should not be the cause of large damages to the ecology, nature and landscapes, and should also be considerate to the sustainability of the power plant’ supply. Concerning the building of power plants, they should provide information to the regions, acquire the participation’s process and obtain their consent.

Example of unsustainable power generation

-wood biomass power generation that includes unsustainable fuel (palm oil, palm kernel shell…)

-solar power generation that implies large forest logging and earth’s alteration.

-wind power that do not consider enough about health problems among the biodiversity and the citizens living nearby.

  1. Emphasizes renewable energy generation facilities run by regional communities and citizens

 They are favorable towards the use of citizens’ cooperative generating power and the buying of solar energy by households. They also choose natural energy that take into consideration the convenience and profit of the region, while people involved from the region take part in the project.

  1. Does not procure any of its energy from nuclear power plants nor coal-fired power plants

 They do not rely on the supply of nuclear power plants or coal power plants which can have destructive consequences for the environment. The supply from major companies and electric energy’s markets cannot be avoided for the time being, but the firms indicates a will to reduce their use.

  1. Does not have a capital relationship or a cooperation with major electric power companies

 In order to change the structures that support nuclear energy, coal energy and other power generations which have terrible consequences on the society and the environment.

*Click here for more information: http://power-shift.org/choice/

We will continue to conduct interview based research so that we can discover and introduce more “Power Shift” electric companies.

*Power Shift Stories (Power Shifts of companies and offices included) http://power-shift.org/people/